A multi-outlet casual dining brand in Gujarat had strong food, attractive interiors, and good locations, yet growth stalled within two years. A bloated menu, inconsistent pricing, unclear positioning, and operational drift had diluted customer trust and weakened repeat visits. Stratigo™ clarified the brand’s identity, rebuilt menu architecture, restored operational discipline, and reshaped marketing into insight-led storytelling. The restaurant regained consistency, improved delivery performance, and re-established itself as a dependable, contemporary grill café with a clear point of view.