Retail and Outlet

Where Retail Meets Relevance

Apparel stores, lifestyle outlets, supermarkets, specialty retail, and multi-brand stores — we turn footfall into loyalty, and shelves into stories.

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When Stores Look Busy but Brands Feel Forgettable

THE REALITY CHECK

In retail, location and inventory are no longer enough.

Customers walk in — but don’t always buy.

They browse — but don’t always return.

Most retail businesses struggle with unclear positioning, weak store logic, inconsistent merchandising, discount-driven marketing, and brands that look busy but feel forgettable. Meanwhile, sharper retailers with clearer thinking quietly take market share.

Retail today is not about having more products.

It’s about making faster sense to customers.

WHAT WE DO

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Retail Brand & Identity Design

Retail brand positioning — what you stand for, who you attract, and why customers should choose you.

Visual identity systems for stores: logo, signage, façade, in-store graphics, and shelf language.

Store communication design — from window messaging to price boards and promotional cues that guide buying behavior.

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Store Strategy & Merchandising Design

Store layout and customer-flow planning to reduce friction and increase conversion. Merchandising logic — anchor categories, hero products, bundles, and visual hierarchy. Inventory rationalization and category focus to reduce dead stock and improve cash cycles.

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Retail Marketing & Growth Systems

Local retail marketing that builds recall, not just discounts.

Campaign calendars tied to seasons, festivals, and buying moments.

Loyalty programs, repeat-visit triggers, and neighborhood engagement strategies.

HOW WE CREATE IMPACT

We approach retail as a behavioral system, not just a selling space.

Every outlet is designed to guide attention, simplify decisions, and build trust.

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1

Audit

2

Design

3

Execute

4

Measure

5

Scale

Within two quarters, retail clients typically experience:

  • 20–40% improvement in conversion rates
  • Higher average bill values through better pairing and bundling
  • Reduced inventory stagnation and discount dependence
  • Stronger store recall and repeat visits
Impact Stories

Retail & Outlets

A large multi-brand apparel store in a Tier-2 city attracted footfalls but struggled to convert visits into sales. Customers browsed but didn’t buy, inventory piled up, and discount-led marketing eroded brand value. Stratigo™ repositioned the store, redesigned merchandising logic, rebuilt anchor categories, and reoriented the sales team toward consultative styling. Conversion rates rose, average bills increased, and the store evolved into a trusted fashion destination rather than just another big shop.

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